This summer, Le Golden Boy is searching for this season's LE SUMMER BOY.
Bring your confidence to the booth, strike a cheeky pose with the Le Golden Boy icon, and enter for a chance to win a $300 custom jewelry piece. Then rally your friends, collect votes, and compete to become the boy who owned summer most.
Prefer to watch? Vote for your favorite contestant and enter for a chance to win a $50 Le Golden Boy gift card.
Each month, the contestant with the most votes will receive $300 toward a custom Le Golden Boy jewelry piece designed just for them. Create something unique and wear your victory all year long.
Post your entry using #LeSummerBoy and #LeGoldenBoy to boost visibility and earn extra bragging rights.
Visit the Le Golden Boy booth at Pride and select summer events.
Snap your cheekiest photo with the iconic Le Golden Boy icon.
Upload your photo, answer a few questions, and officially enter the running.
Share your entry, collect votes, and compete for the title of Le Summer Boy.
• Must be 18 years or older to participate.
• One contestant entry per person per event.
• One vote per person.
• Contestants grant Le Golden Boy permission to display submitted content for promotional purposes.
• Winners will be contacted via email and/or Instagram.
• Le Golden Boy reserves the right to remove inappropriate content.
Visit the Le Golden Boy booth, strike a pose with our iconic Le Golden Boy icon, show off your Golden Side, and snap your photo. Once you submit your entry, you’ll be eligible for public voting and a chance to win $300 toward a custom jewelry piece.
Once your entry is approved, it will appear in the public voting gallery. Share your entry with friends and followers to collect votes throughout the campaign.
Yes. Anyone can vote for their favorite contestant. Voters who follow @LeGoldenBoy on Instagram will also be entered into a raffle for a chance to win a $50 Le Golden Boy gift card.
No. The campaign is open to anyone who meets the eligibility requirements and visits the Le Golden Boy booth at a participating event.
Yes — that’s the fun of it.
The Looking For: Le Summer Boy activation is built around showing off your Golden Side with the Le Golden Boy icon. Participants must take a photo using the activation as designed in order to enter the contest.
Don’t worry—we’re keeping it playful, cheeky, and Pride-appropriate. Confidence counts more than perfection.
Le Golden Boy will be appearing at Pride celebrations and select summer events throughout the season. Follow @LeGoldenBoy on Instagram for the latest event schedule and locations.
Winners will be determined by the highest number of verified public votes received during the voting period.
Yes. By entering the contest, you grant Le Golden Boy permission to display your submitted photo on our website, social media channels, email marketing, and promotional materials related to the campaign.
